Loading the Earth

Growth partner · Proptech · Real estate · Architecture · Engineering · Hospitality · Events

Build it. Launch it.
Grow it anywhere.

Branding, websites and LinkedIn strategy; go-to-market; lead generation and market entry. For architecture, engineering, real estate, proptech, hospitality and events. One senior partner instead of three agencies, hands-on, in the language of the market you sell in.

Pillar one

Build.

Make the thing: the product, the brand, the presence. A brand, a website, a portfolio and a pitch that match the quality of your work. And when the thing is a product, a working first version of your app in weeks.

RebrandingWebsitePitch & portfolioLinkedIn profilesProptech app & SaaS

Pillar two

Launch.

Take it to market: positioning, visibility, moments. The go-to-market written for your segment and country. A founder and a company page people follow. Press. Events launched from concept to a full room, with the sponsors signed.

Go-to-marketLinkedIn strategyPR & visibilityEvent launch & marketing

Pillar three

Grow it anywhere.

Fill the pipeline: partners, clients, tenders, new markets. Named decision-makers and the outreach run for you. Partners and sponsors signed. Tenders won. New markets opened, in the local language. Or all of it, as your fractional Chief Growth Officer.

Target lists & outreachPartnershipsEvent BDTenders & RFPsMarket entryFractional CGO

Fearless Horizons

The horizon,
without the fear.

One senior partner from first idea to first clients, at home or in a new market. Someone who has built, launched and grown each of these herself, and does the work rather than advise on it.

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Who we are

The growth partner.

Products, brands and pipelines for firms that sell expertise: proptech, real estate, architecture, engineering, hospitality, events. One senior partner instead of three agencies, in the language of the market you sell in. Since 2018, 100+ companies, 15 countries.

Strategy firstA 30-minute call, then a strategy step sized to the job.
Fixed scope, fixed priceA deliverable, a price, two revision rounds.
One person, start to finishThe strategist does the work. No hand-offs.
UNStudioThe HoxtonSERHANTODA New YorkEctor HoogstadThermenexSuperstars of TomorrowRent Roll PulseIE Business School
80%

occupancy within three months of a London hotel launch

The Hoxton, Shoreditch
353

yeses in eight weeks for a CEO's HEC Mercure Award 2026 campaign

500 alumni contacted one-to-one, 1,500+ new connections
569K

LinkedIn impressions in 90 days for a Sydney engineer who wanted to go viral

up 5,507%, two viral posts, 58 calls booked on the back of it
24

countries screened for a Toronto practice's next market

eight profiled, one way in for each

Our work

Work that moves the numbers.

All work →
3,400+ tenders, one feed
Launch · B2B SaaS · Europe

Product, brand, website and app for an architecture-tender platform: 27 sources, 18 countries.

From Excel to app
Launch · Proptech · Brisbane

A consultant's spreadsheet became a branded app, a website and a plan to the first 500 agencies.

80% full in three months
Build · Hospitality · London

The Hoxton, Shoreditch: from an abandoned building to redesign, programme, partners, interiors and launch.

569,681 views in 90 days
Build · Engineering · Sydney

An engineer who wanted to go viral: impressions up 5,507%, two viral posts, 58 calls booked.

353 yeses in eight weeks
Launch · HEC Mercure Award 2026 · Gulf

500 alumni contacted one-to-one in French and English for a CEO's award campaign. 247 public endorsements.

+50% enrolments
Build · Real-estate education · New York

SERHANT's online course: go-to-market and launch sequence, enrolments up half in three months.

Giulia De Mauro

A message from the founder

Hi, I'm Giulia. Architect by training, BD director by trade, founder since 2018.

I built the products, brands and pipelines on this page myself, and I will build yours. Raised between France, Italy and Gabon, worked in seven countries, on your side of the table. I do the work rather than advise on it.

Architect firstMArch, then BD Director for Europe at a Dutch practice
Hotel launchesThe Hoxton London to 80% occupancy in three months
Fractional, when you need moreCOO or CSO inside your team
TeachingBusiness development at IE Business School, Madrid
English nativeFrançais nativeItaliano nativeEspañol workingPortuguês working

If I am not the right person for your job, I will tell you on the call and point you to who is.

Book a call with Giulia More about Giulia

What we do

Everything you need. Nothing you don't.

Three pillars, fixed-scope modules, for your home market or the one you are entering.

LaunchTake it to market: positioning, visibility, moments.Explore Launch →
GrowFill the pipeline: partners, clients, tenders, new markets.Explore Grow →

Every module, previewed

Hover a module. See what you get.

Thermenex · engineering website, built and launched
Rent Roll Pulse · from a spreadsheet to a branded app
Rent Roll Pulse brand kit · logomark, palette, type, templates
Capability brochure and pitch · engineering consultancy, Sydney
LinkedIn strategy · profile, content system, outreach
Event launch · identity, sponsor pitch, speakers, tickets
Target · Managing Director, developer, BrusselsName, email, LinkedIn, phone, and why they are on the list.
Draft message · in FrenchBonjour Marc, votre projet à Ixelles m'a fait penser à … Un échange de 20 minutes cette semaine ?
Reply · 3 days laterJeudi 11h, ça vous va ?
Target list & outreach · run for you, in the local language
Strategy workshopwhere your added value is strongest, and for whom
Week 1
In-market set-upaddress, registration, local profile, native-language pages
Weeks 2–4
Local partners & first meetingsintroductions, accompanied pitches
Month 2
Local sales presencea team on the ground, or us as it
Month 3+
Market entry · ten markets, local network

Not sure where to start?

A 30-minute call. Then a strategy step sized to what you need.

You leave knowing whether it is a Build, Launch or Grow job, which module to start with, and its price.

Everything connects

Start with one thing. Grow into all of it.

Every client comes in with one job, then sees that the profile leads to the page, the page to the pipeline, the pipeline to the website. Start somewhere, see that it works, take the next step.

To grow, you will probably need all of it, in the right order. The order is what the first call is for.

Tell us where you want to start

From the founder

The LinkedIn playbook I run for clients, written down.

The profile, content system and outreach routine behind 569,681 impressions and 58 booked calls in 90 days, explained week by week. Plus the guide: business development for architects.

919newsletter subscribers
120Kpeople reached by a single post
12weeks, one playbook

Real clients. Real results.

The screenshots, not the slogans.

All eighteen cases →
569,681 impressions in 90 days, up 5,507%
394,304 impressions, followers up 40%, run by hand
Rent Roll Pulse: spreadsheet to app
HEC Mercure Award 2026: 353 yeses from 500
SERHANT: enrolments up 50% in three months
TenderDesk: 3,400+ tenders in one feed
80%occupancy in three months, The Hoxton London
+50%enrolments in three months, SERHANT
30%of a Dutch practice's growth from the markets we opened

Client stories

Don't take our word for it.

She took the time to really understand what I was building, asked the right questions, challenged me when needed and brought ideas to the table that genuinely improved the end result. Five stars without hesitation.
FounderAustralian proptech company
Giulia is a talented content strategist who delivered exceptional results in terms of brand visibility and organic growth. Under her management, our LinkedIn profile saw a significant increase in followers, newsletter subscribers, and post impressions.
DirectorSydney utilities-engineering consultancy
She was the perfect hire. She is extremely knowledgeable on marketing, she cranked out a massive amount of work for me (over-delivered), and made herself super available. I felt very much like she was part of my business.
Marketing coachUnited States
Understood the needs and challenges I was facing. Easy to talk to, clear communicator. Attention to detail and solid work. Highly recommend.
CEO and founderCommercial real-estate development company, Atlanta

Real engagements, 2019 to 2026. Every client is different; these are their results, not a promise of yours.

Brands that trust us. The people who design, build, sell and run property.

Where we operate

Built in Europe. Working everywhere you sell.

A pitch that wins in Toronto loses in Paris. We design for the culture that will buy, because we have lived and sold in it.

FranceBelgiumLuxembourgSwitzerlandUnited KingdomSpainPortugalUnited Arab EmiratesUnited StatesCanada

Ten markets, local network. English, French, Italian; Spanish and Portuguese markets covered.

Enter a new countryIt works at home. We find where your value is strongest abroad, frame it for that culture, and open the doors.
Launch international from day oneBuilt to travel. One story that survives translation, launched market by market.
Focus on one regionYou know where. The right segment, partners and events in that geography.
Grow at homeNo new country, more pipeline. Same method, your own market.

Why choose us

Everything we do is strategy.

Marketing, business development, product design, market analysis, go-to-market: five disciplines, one common denominator. The thinking is what you are buying.

01We read the market before we sell into it

Culture and business culture first: how people buy, who decides, what reads as credible. Then the brand, the pitch and the approach, designed for the people who will actually buy.

Ten markets with a local network · worked in seven countries · English, French, Italian
02We think like owners, not marketers

A second market is there to spread risk and open revenue, so we start from the business case, not the campaign. If a market is not worth it, we say so before you spend.

Founder-run since 2018 · entrepreneurial by background, not by slogan
03A strategy built to your exact goal

No marketing for the sake of marketing. We start from the result you want and every module is chosen because it moves that number. Anything that does not, we leave out.

Strategy first, always · fixed scope, fixed price · two revision rounds
04We teach as we go

Your team learns the method while we run it. When we hand over, the mentality and the process stay with you and keep working.

Playbooks, routines and templates you keep
05We build for the people who hire you

An app or a website is never a marketing object. We start from your users, and from what your clients look for when they decide to hire you, and design around that.

Rent Roll Pulse · TenderDesk · Thermenex · the websites on the Work page
06We adapt to you, not the other way round

Options, not one take-it-or-leave-it plan. If something does not feel right, we go back and think again. Same person from first call to last deliverable.

One senior partner · no account managers · no hand-offs

Still not sure it is for you?

What our clients say on the first call.

Pick the sentence closest to yours. The fix is on the right.

Follow the work

Three posts a week on how firms that sell expertise find clients.

Market entry, LinkedIn for founders, launches, and the odd honest post about what did not work.

Follow Giulia on LinkedIn

Start something

Ready to build, launch or grow?

Thirty minutes, no deck, no pitch. You leave with what you need next, its price, and a straight answer if I am not the right person.

info@fearlesshorizons.com

Book a 30-min call →