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The person you work with

Giulia De Mauro, founder.

Architect by training, business development director by trade, founder since 2018. I built the products, brands and pipelines on this site myself, and I will build yours. No account managers, no hand-offs.

Portrait

The story

I trained as an architect and spent the first years of my career inside practices, which is why I understand the people I now work for: they sell expertise, they are judged on the quality of the work, and they are too busy delivering it to sell it.

I became Business Development Director for Europe at a Dutch architecture practice, where I built a French-speaking division that delivered about 30% of the firm's growth from new markets. Before that I had filled a new London hotel, The Hoxton in Shoreditch, to 80% occupancy within three months of launch. Those two numbers taught me the two halves of this job: a pipeline is built, not waited for, and a launch is a campaign, not a date.

I founded Fearless Horizons in 2018 to do that work for firms that cannot hire a growth director of their own. Since then I have launched coaching and education brands, SERHANT among them; built a podcast and an advertising business for a Dubai design-media platform; run a Saudi CEO's campaign for the HEC Mercure Award 2026; specified and launched a proptech app for an Australian property-management firm; reframed a Toronto practice's pitch for its first foreign market; and built my own software for architecture and engineering tenders. I also teach international business development at IE Business School in Madrid. When a firm needs more than a project, I join the team as a fractional COO or CSO, two to five hours a week.

I was raised between France, Italy and Gabon and have worked in seven countries. I sell in English, French and Italian, and cover Spanish and Portuguese markets with local partners. That is the added value, more than any method: I design the product, the brand, the message and the approach for the culture that will buy it, because I have lived and sold in those cultures myself.

I do the work rather than advise on it. You get one senior partner from first idea to first clients, at home or in a new market, and you always know exactly what you are getting and when.

TrainingMaster of Architecture, University of Nottingham
PracticeBusiness development at MVRDV, Powerhouse Company and Ector Hoogstad Architecten; BD Director for Europe
LaunchesThe Hoxton London: 80% occupancy within three months
FounderFearless Horizons, 2018. Products, brands and pipelines for proptech, real estate, architecture, engineering, hospitality and events
ProductsTenderDesk, software for architecture and engineering tenders, built and launching
TeachingInternational business development, IE Business School, Madrid
AlsoPharmaceutical and medical-device clients in Canada, the UAE, Switzerland and the Netherlands; laboratory brands in Belgium and the Netherlands
English nativeFrançais nativeItaliano nativeEspañol workingPortuguês working

Where

Lisbon · Paris. Clients in ten markets across Europe, the Gulf and North America.

Writing

The International Expansion Manual, a newsletter on how firms in our industries grow into new markets: the Anchor vs Slipstream model, the Freezer / Panicker / Restructurer archetypes, the 5-column pipeline. Subscribe on LinkedIn →

How I work

Three rules, every engagement.

Strategy first.

Every engagement starts with the strategy step, sized to the job: an hour for a profile, a two-session workshop for a launch or a new market. It is the only way to tell you which modules you need, and the one step I never skip.

Fixed scope, fixed price.

Every module has a defined scope, a fixed price and two revision rounds. Invoiced on kick-off and on delivery. You see work, not status reports.

Your material, your voice.

Brands and content are built from your work and your words. I do not generate images or video with AI unless you cannot provide the material and we agree to it first.

Start something

Ready to build, launch or grow?

Book a call. No deck, no pitch. An honest read on what you need next and whether I am the right person to do it.

info@fearlesshorizons.com