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Fractional CMO · fractional CGO · fractional COO / CSO

Fractional CMO, Chief Growth Officer or COO / CSO inside your team.

A senior growth lead two to five hours a week, without the senior hire. Owns the number, runs the modules, sits in your leadership meetings, and hands over to an in-house hire when you are ready. For firms of five to fifty people that sell expertise.

Book a 30-minute call See the work

Is this you?

What we hear on the first call.

We cannot afford a marketing director, but we need someone who owns growth.

What is really wrongMarketing is done in the gaps between projects by the founder or a junior. No strategy, no pipeline review, no one accountable for the number.

What we do about itA fractional CMO or Chief Growth Officer: agreed goal and capacity, weekly pipeline review, any module as needed, reporting your board can read.

We have an agency and freelancers. Nobody is steering them.

What is really wrongSeveral suppliers, each optimising their own deliverable, no one connecting brand, content, outreach and sales.

What we do about itOne senior person between you and your suppliers, writing the briefs, checking the work and tying it to the pipeline.

The founder is the sales team and the operations team. Something has to give.

What is really wrongGrowth stops every time delivery gets busy, because the same person does both.

What we do about itA fractional COO or CSO inside the team: operations or the commercial side, two to five hours a week, in your leadership meetings, with a hand-over plan.

What you get

One person who owns the number.

Fractional CMO / Chief Growth Officer

Retainer · monthly

A retainer that mixes any module to an agreed goal and capacity: positioning, LinkedIn strategy, outreach, partnerships, events, tenders.

Agreed goal and capacity, written down
Weekly pipeline review
Briefs and quality control for your suppliers
Reporting your board can read

Fractional COO / CSO

Retainer · monthly

Operations or sales leadership inside your team, two to five hours a week, when a project is not enough.

Sits in your leadership meetings
Sales process, CRM and pipeline board
Operating cadence and hand-offs
Hand-over to an in-house hire when ready

Advisory sprint bank

Hours · weekly or monthly

The light version: a bank of hours you draw on for decisions, reviews and the occasional rescue.

Two to five hours a week or a month
Same-week availability
Any topic: brand, pipeline, market, product
No minimum term

80% full
in three months

Growth lead · Hospitality · London

The Hoxton, Shoreditch: from an empty building to opening night.

ProblemA Dutch hotel concept had to work in a city whose idea of luxury is privacy, and fill rooms from the first quarter.

What we didGrowth leadership from the choice of the abandoned building to redesign, programme, partners, interiors and a launch run as a campaign.

Result80% occupancy within three months of opening, the strongest UK hotel launch of its year; the playbook reused city by city.

80%occupancy in three months

1playbook, reused worldwide

5/5rated on every reviewed engagement

More work →

How it works

A 30-minute call. Then a strategy step sized to the job.

Every module is fixed scope and fixed price, with two revision rounds, invoiced on kick-off and on delivery. The same person does the work from the first call to the last deliverable.

Step 130-minute callWhat you want, what you have tried, what worked. An honest read on whether we are the right fit.

Step 2StrategyFrom one hour to a two-session workshop, depending on the job. Written down, yours to keep.

Step 3ExecutionFixed-price modules, or a retainer when the work is ongoing.

Step 4Hand-overYour team learns the method as we run it, so it keeps working without us.

Questions

Asked before most first calls.

What does a fractional CMO cost?

A monthly retainer priced to the agreed goal and capacity, typically a fraction of a senior hire's salary and with no recruitment, notice period or benefits. The exact figure is on the first call once the scope is clear.

What is the difference between a fractional CMO and a fractional Chief Growth Officer?

A CMO owns marketing. A Chief Growth Officer owns the whole number: marketing, business development, partnerships and the sales process. Most of our clients need the second.

How many hours a week?

Two to five, agreed in advance, with the option to scale up for a launch or a market entry.

Is there a minimum term?

Three months, so the strategy has time to show in the pipeline. Then monthly.

Will you work with our existing agency or team?

Yes. Sitting between a founder and an agency, or leading a small marketing or sales team, is a large part of the job.

Start something

Ready to build, launch or grow?

Book a call. No deck, no pitch. An honest read on what you need next and whether I am the right person to do it.